Do businesses in New Brunswick have to be bilingual?

No. New Brunswick's language law is about government: residents can deal with the province in English or French, and private companies aren't obliged to offer both. Many installers still offer French templates because a large share of customers prefer them.

What happened to the oil-to-heat-pump program in NB?

As of October 2026, Save Energy NB says registration closed 2026-06-30, paperwork was due 2026-10-01, and upgrades must be completed by 2027-03-31. Installers with open jobs should track that final date closely.

Who licenses electrical contractors in New Brunswick?

Technical Inspection Services in the Department of Public Safety handles electrical contractor licensing and several other technical areas. We link to it for reference only.

Heat-Pump Installer Software in New Brunswick

New Brunswick is further along the heat-pump curve than most of Canada. When roughly a quarter of homes already rely on a heat pump as their main system, the installer's job changes. Fewer first-time conversions, more replacements, add-on units and maintenance contracts. Your software should be built for a customer base you already have, not only for new leads.

The New Brunswick market for installers

Answer first: mostly electric heat, with heat pumps already the primary system in many homes.

Statistics Canada reports that in 2023, 39% of New Brunswick households used electricity as their primary heating energy and 6% used wood, and that heat pumps were the primary system for 27% of households. Moncton, Saint John and Fredericton are the main markets, with Dieppe, Riverview, Quispamsis, Miramichi and Edmundston behind them. The northern and eastern parts of the province have large French-speaking communities.

Climate and seasonality

Answer first: cold, snowy winters, harsher inland and in the north than along the Bay of Fundy.

That spread means coastal customers and northern customers ask different questions about backup heat and performance. Fall is the planning season for most heat-pump work. With many systems already installed, spring and fall are also natural windows for maintenance reminders.

Programs as of October 2026

Answer first: NB Power efficiency programs, plus a closed oil-to-heat-pump stream with deadlines still running.

Total Home Energy Savings Program. NB Power incentives for energy-saving renovations, including heating, listed on Save Energy NB.
Enhanced Energy Savings Program. Income-qualified upgrades, listed on the same site; we didn't confirm current details.
Oil to Heat Pump Affordability (NB co-delivery). Registration closed 2026-06-30 and paperwork was due 2026-10-01; upgrades must be completed by 2027-03-31.

New Brunswick had no Canada Greener Homes Affordability agreement as of 2026-10-22. Check Save Energy NB before quoting anything.

Regulators to know

Reference only; confirm obligations directly.

Technical Inspection Services: electrical, plumbing, gas and pressure equipment, with contractor licensing.
Skilled Trades NB: apprenticeship and certification.
WorkSafeNB: workplace safety.
FCNB: consumer protection.

What it means for your stack

Answer first: a customer-base pipeline, a hard 2027 deadline, and language choice per customer.

Tracker: open oil-to-heat-pump jobs flagged with a completion deadline of 2027-03-31 and a countdown, reviewed weekly.
CRM: a "heat pump already installed" field with install year and equipment, so replacement and add-on opportunities can be found.
Automation: maintenance reminders and second-unit offers to past customers, with consent recorded under CASL.
Language: a preferred-language field that selects English or French templates. Not a legal requirement for private businesses, but often a good business decision.

Office mistakes we see in New Brunswick

Answer first: mature markets punish offices that only chase new leads.

Past customers never contacted again. Hundreds of installed systems sit in an old spreadsheet with no maintenance reminders.
Equipment history missing. When a customer calls about a second unit, nobody can see what was installed or when.
Closed-program jobs drifting. With registration over, open oil-to-heat-pump jobs lose attention until the completion date is close.
French-speaking customers sent English templates. It isn't illegal, but it is a missed chance to sound local.

An equipment register, a deadline view and a language field fix all four.

How we'd approach a New Brunswick installer

Answer first: start with the deadline, then mine the existing customer base.

We'd first make sure every open program job is visible in the rebate tracker against the 2027 completion date. Then we'd clean the customer list during CRM setup and build maintenance and add-on sequences in automation. Neighbouring provinces are on the areas page.

Heat-pump installer software in New Brunswick