Results from our HVAC work, read as systems lessons

HVACDeal.ca: what tracking makes visible

Answer first: HVACDeal.ca produced 500+ leads at a 12:1 ROI.

The interesting part for an installer isn't the lead count. It's that a return figure like 12:1 can only be stated when every lead is tied to a source and every source to a cost. Without that, an ROI number is a guess.

What transfers to your office:

• a fixed source field on every new enquiry, chosen from a short list
• revenue joined to source at the job level, not at the click level
• a monthly report that shows return by channel

That's the core of our call tracking and cost-per-install service.

BoilerPart.ca: systems at scale

Answer first: BoilerPart.ca runs 2,000+ programmatic pages and grew organic traffic by 180%.

Two thousand pages can't be maintained by hand. They work because they're generated from structured data with consistent templates. That's a software discipline as much as an SEO one.

What transfers to your office:

• price books and proposal templates built from structured data rather than retyped each time
• one change to a template updating every future proposal
• a single source of truth for equipment, model numbers and program notes

That thinking drives our proposal software setup.

CombiBoiler.ca: volume needs process

Answer first: CombiBoiler.ca reached 300% ROI, 300+ monthly leads and 500+ page-1 rankings for combi-boiler keywords.

Three hundred leads a month is a lot of follow-up. At that volume, any enquiry that relies on someone remembering to call back will eventually be missed.

What transfers to your office:

• automated first replies so every enquiry gets a fast response
• status-based follow-up that stops when a person takes over
• a pipeline that shows exactly which leads are untouched

See marketing automation for how we build that.

BCWide.ca: fast change is possible

Answer first: BCWide.ca achieved 3× leads in 90 days.

Ninety days is about the length of one focused improvement cycle. It's also the window we use for most first-phase setups: baseline, fix, measure.

What transfers to your office:

• choose one leak, fix it fully, measure it before starting the next
• set a 90-day review date before the work begins
• keep the baseline numbers written down so the comparison is fair

The common thread

Answer first: each result relied on a system that ran without anyone remembering to run it.

Tracking that records the source automatically, templates that generate pages or proposals from structured data, and follow-up that fires on its own. None of those depend on a heroic office manager. That's the standard we apply to an installer's stack: if a step only works when one particular person is in the office, it's a risk, not a process.

What these results don't show

Answer first: they don't show what will happen in your company.

Every business starts from a different place. A company with no tracking at all may see quick, visible gains just from measuring. A company that already runs a tight office may see smaller improvements. That's why we baseline first. The full list of published case studies is on hvac.agency/case-studies.

How we report your results

Answer first: against your own numbers, every month, in plain language.

Your report shows the measures we agreed at the start, such as time to proposal, close rate, days to rebate funds and cost per install, next to your baseline. If something isn't working, the report says so, and we change course. See pricing for what each plan includes in reporting, or the FAQ for common questions about results.